FREE SEO Offer!
Expires: 11/15/2007
Right now for a limited time, choose any page on your website and we'll optimize it to maximize search engine
visibility FREE!
There no catch & no obligation but this free SEO offer is limited to the first 50 business owners to
respond.
Click here for more information.
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iPutty SEO
Search engine optimization should be a part of you web planning and development process. There are millions of
individuals out there who are more than capable of producing a beautiful presence on the web, but lack an understanding
of key SEO concepts.
This is especially true with dynamic websites, written in programming languages like Perl or PHP
to draw website content from a database. iPutty is your best source for planning and creating such websites and
ensuring that they will be seen by your targeted consumer base.
Affordable SEO
Best of all, iPutty is affordable and will produce results.
Please feel free to
contact us
for additional information. You'll be surprised to learn how little it costs to ensure that your investment will
produce the results you want.
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Any Good SEO Company Out There?
The Truth About Search Engine Optimization (SEO)
Search engine optimization (SEO) is one of the most important, yet misunderstood aspects of website marketing.
In essence, the concept of SEO is simple. By providing the most relevant website or web page to a given search string, Google,
Yahoo! and other search engines will place a given website at the top of the returned web results.
So far, no great secret, but the issue of how search engines make that determination that is the root of great controversy
and debate. And, scores of "search engine optimizers" stand at the ready, eager to sort it all out for any website owner
with a credit card. The question remains: Is there any good SEO company out there?
Obviously, the answer is yes, but what business owner has the desire, let alone resources to hire 50 SEOs before finding one
that achieves a profitable outcome? Yet, there are SEOs on every street corner, so how does a business owner get his or her
website to the top of the search engine rankings without being taken to the cleaners?
The Problem with SEO Firms
To begin with, any chump with a computer can call himself an SEO or Search Engine Marketer. There is no grand SEO council
deciding who will and will not be granted the authority to charge significant sums of money with the hope of pushing
websites to those coveted top rankings. Not that regulation is any great solution, but there are abundant practices in use
by some pretty big SEO firms that are outdated, unethical, don't work and can actually do the website harm. And, many
of these can result in the site's removal from search engines altogether.
Without getting into link exchanges, paid directory submissions and all the other stuff that SEOs propagate with the
full knowledge that they are ineffective; the entire practice of SEO as a business model runs in direct contrast
to the goals of the businesses who use the service.
Search Engine Rankings is Not ROI
Business owners expect a return on their investments. SEO firms charge big bucks for a service that may or may not
produce a result. This is true for other forms of marketing as well. However, no radio or TV station requires that advertisers
sign onto a year long (or more) contract in which the station automatically charges the client's credit card every month, and
that makes no requirement of producing a positive result. Yet, that IS the state of the search engine optimization business.
(Most) SEOs Lack Understanding of General Business
SEO is marketing. Business owners view SEO in the same light as other promotional opportunities. They know that their
websites must be seen to be effective, yet lack the background and knowledge to know what steps to take to achieve that result.
SEOs, by extension, rarely have any understanding of their client's industry, and therefore rely on the client for all of the
information necessary to reach his or her clients. In short, SEO means pushing selected keywords and key phrases to the top.
Nothing else.
The SEO might see results for the selected keywords, and gets paid whether anyone buys anything or not. It is our belief
that SEOs should be able to assist in ensuring the success of the campaign (RIO), not just pushing keywords up the ladder.
iPutty is Different from Other SEO Firms
First, iPutty does not require monthly contracts. That is not to say that a business should expect instant results.
Depending on how competitive the keywords, the time it takes to achieve top search engine rankings can vary from weeks to
many months, sometimes more. The truth is, once that result has been achieved, maintaining that position is usually a
whole lot less time consuming than getting there in the first place. What SEOs won't tell you is that most of the heavy
lifting is done in the first few months. After that, the site owner pays simply because of the contract.
Yes, There IS a Good SEO Company Out There
iPutty. Honest search engine results without the high cost and mystery of a typical SEO. And, we can help your business
grow in other ways too. Give us a call to learn how we will get your business the exposure it deserves for a fraction of
what you'd expect to pay. iPutty, Search Engine Marketing the way business owners like it to be. 775.772.3264
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